Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth WESTERN HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app. Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After having a wardrobe that is 30-second, they certainly had been prepared with regards to their appointments at a modeling agency on the ground floor. exact Same individuals: two really various personas. A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Exactly What somebody wears, along side other clues that are visual down in photographs, can inform one thousand various reasons for having them. And Tinder thinks that these clues are one of the keys to internet dating. The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time. […]